Corporate Branding
What is Corporate Branding and why is
it so essential for the longevity of your business?
A brand is an identifiable entity that makes some specific
assurance of worth and value. Branding is used to generate an
emotional connection to companies and products. Branding also
evokes a sense of association and involvement, an increased sense
quality and a set of intangible merits that encapsulate the brand
name, mark or symbol. Successful branding goes a long way in
developing strategic awareness where your brand is recognised and
understood to possess distinguishing qualities that are ahead of
any competition. Today, due to ever increasing advertising, media
fragmentation and the seemingly endless array of options in every
imaginable category, branding is more important than ever.
What are the potential issues that can arise from you
not employing a concentrated Corporate
Branding strategy?
Lack of company individuality and intent
A strong corporate brand is no less or more than the face of
your business strategy, hence portraying what your corporation aims
at doing and what it wants to be known for in the market place.
Lack of client loyalty
People who closely bond with a brand identity are not only more
likely to repurchase what they bought, but also to buy related
goods or services of the same brand, to recommend the brand to
others. Unique brand identity helps to create and to stimulate such
loyalty.
Increased marketing expenses
Even though you must invest money to create a brand, once it is
created you can maintain it without having to "sell" the brand
every time you market it.
How can we help you?
Our business development team have extensive experience in
working alongside corporate organisations in developing corporate
brands and identities. We will work closely alongside you and help
to develop your brand in a manner that considers your business
objectives carefully. Using our branding expertise, we will help to
build your brand and ensure it:
- Delivers a clear message;
- Creates corporate individuality and credibility;
- Creates a connection between the business/product and the
existing/intended client;
- Motivates clients to make a purchase.
Whether on a small, medium or large scale, we can deliver:
- A brand platform strategy and foresight;
- Logotype or identity for print and web use thus including;
- The choice from a range of different full colour logo
concepts;
- Your logo delivered in multiple formats: jpeg, gif, eps, cdr,
tif, etc.
- A black and white logo/banner for faxing;
- The final files supplied in high resolution;
- Logo optimised for web and print use;
- Brand guidelines for future communication endeavours
(optional).
If you are interested in any of our corporate branding services
and would like to discuss how we may be able to assist you, please
contact Tom
Carpenter.
Have a question?
Live chat | w: Contact us | e: mail@atcsolutions.com | t: +44 (0) 20 7648 8950
Testimonials
“Since working with ATC, we now wonder how we ever managed without them. They are very proactive and keep me updated on everything to do with our tax and accounts. Because of the support given to us by ATC, we can work without the stress of paperwork or numbers and we are now able to take advantage of even more business opportunities.”
Alaska Studios Limited Ms Beverley Lodge
