eMarketing, EDM and SEO
What are the most effective ways to promote your
website, research your target audience and communicate with them
accordingly?
For every company with a presence on the internet, it is
imperative to both know your audience and promote your website.
There are considerable rewards for companies that take online
research/marketing seriously and communicate with their audience
regularly. Communication is the key to any successful business. By
regularly communicating with both your existing clients as well as
potential new clients enables you to:
- Develop relationships with clients;
- Engender familiarity with your company and branding;
- Inform your clients of new, useful and essential
information.
As with any marketing campaign, the key is deliver content and
information in a clear, concise and consistent manner. The
information needs to presented in a way that the recipient will
find useful and most importantly, respond to your call of
action.
eMarketing can take many forms:
- eNewsletters to your client database;
- Promotional banners on third party websites linking back to
your site;
- Social networking pages and profiles;
- Viral campaigns;
- Themed online games.
Search Engine Optimisation
SEO, or search engine optimisation, is an extremely significant
part of website marketing strategy. In order for your website to be
found by the many search engines currently being used, as well as
attract your intended audience, SEO and related keywords and
phrases must be implemented in a way that will engage users
effectively. The use of keywords and phrases play an essential role
in SEO. These are words and phrases used by your potential clients
all over the internet. Search engines are continuously looking for
relevant keywords and phrases on all websites and display the
results in their pages putting the most popular websites at the
top.
How can your business be affected by not implementing
targeted eMarketing initiatives?
Increased costs
A properly planned and effectively targeted e-Marketing campaign
can reach the right customers at a much lower cost than traditional
marketing methods.
No way to measure results
Web analytics and other online metric tools make it easier to
establish how effective your campaign has been. You can obtain
detailed information about how customers use your website or
respond to your advertising.
Lack of personalisation
If your customer database is linked to your website, then
whenever someone visits the site; you can greet them with targeted
offers. The more they buy from you, the more you can refine your
customer profile and market effectively to them.
How can we help you?
Using our years of experience and research, we will work
alongside you in order to get your website higher in the search
engine rankings. We have extensive understanding of all facets
relating to SEO and we will apply an array of SEO techniques that
will position your website where it can generate increased traffic
and in turn, convert new clients.
If you are interested in any of our eMarketing, EDM and SEO
website services and would like to discuss how we may be able to
assist you, please contact Tom Carpenter.
Have a question?
Live chat | w: Contact us | e: mail@atcsolutions.com | t: +44 (0) 20 7648 8950
Testimonials
“All of our requests and inquiries are promptly answered. All regular monthly tasks are done perfectly and in a timely fashion. Most importantly, we are always alerted in advance regarding any update, developments and changes.”
Watson Brown HSM Ltd Ralf Kraemer COO
